For the majority of SIP Trunking service issues, it is very apparent what service is not working correctly. They may work together seamlessly or they may be a bureaucratic nightmare. The fact is that services are delivered by different divisions. In an OTT environment, you just boot the offending service provider, while keeping the service that is working well.įinger Pointing Addressed: Theoretically speaking, working with a single solution provider means that you are working with one cohesive entity. Vendor Lock-In: What if you dislike one of the services? Well, you are stuck with them unless you want to make a complete change. The same holds true for SIP Trunking providers.Ĭhanging Your Data Carrier: You will have to dump your existing carrier and replace them with a new single solution provider – unless, of course, you purchase SIP Trunking from your existing provider. Pricing Advantages: Particularly in the area of data circuits, prices and coverage varies widely and you can only find the best provider if you can shop the entire market. The average phone company today provides MPLS, T1, fiber, email, cloud services, data backup, security and on – they are truly generalists. It’s a matter of specialization versus one-size-fits-all. If they were, the competition would evaporate. SIP Trunk providers specialize in this particular service. Higher Quality: Since everything goes through the same company, VoIP quality is under their complete control with the result being superior quality, versus putting one company’s service on top of another company’s circuit.īest of Breed Providers: Dedicated data carriers do Internet service best. The old (now) proverbial “one throat to choke”.īundled Pricing: Some providers provide a bundled discount if you buy both the circuit and SIP Trunking from them. No Finger Pointing: If it’s a circuit or a SIP Trunk issue, you only need to contact one company. Anybody who has AT&T service understands this. One Monthly Bill: This is true for most providers but not all providers. Just beware that the single solution locks you down tighter, but oddly that sometimes comforts “C” level folks, especially when it’s well-advertised brand. Once again, the right solution will be different depending upon your circumstances. So, is there a superior solution? No, just like most things in life, there are benefits and weaknesses to both models – otherwise, in a competitive world, they wouldn’t co-exist. In the SIP Trunking world, an Over the Top (OTT) provider delivers SIP Trunking over a separate data carrier’s circuit. So, two different providers, providing two different services. The carrier provides access to the Internet and the content provider streams the movie over that circuit. Over The Top (OTT): This is a phrase that got started with data carriers and companies, like Netflix, who stream movies over the Internet. Single Solution Provider: A single solution SIP Trunk provider delivers both the data circuit and the SIP Trunks. This is an area where some sales people put a heavy spin on their superior advantages, but the educated buyer (you, after reading this document!) will be able to “cut through the crap.” First a bit in the way of definitions: Today’s discussion about the two different types of SIP Trunk vendors and why it’s important that you know the facts. SIP Trunking: Single Solution or Over The Top (OTT) Provider Subscribe in the box to the right to receive an email notification for each one in the series. This is our 4th of 12 blogs on the subject of SIP Trunks.
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